Rural America Initiatives (RAI) is a 501(c)3 non-profit social services agency targeting low-income Native American families.


Started in 1986, we are the largest, non-profit, continuously operating Native American organization in Rapid City.


We serve our families through programs for children from pre-natal through high school, and employ over 100 full time staff; eighty-five percent are Native American.


All of our Activities:


...are alcohol and chemical dependence free (all activities/all staff)


...provide role models demonstrating success for Native families


...strive to support the Seven Lakota Values:


  • Respect (Wauonihan)

  • Generosity (Wacante Ognake)

  • Wisdom (Woksape)

  • Humility (Wahwala)

  • Compassion (Waunshila)

  • Service "helps the last one"(Wawoihakikte)

  • Honesty (Wowicake)




RAI Strategic Planning board retreat.

We are governed by a seven member, all Native Board of Directors. 


Our Current Board of Directors:


Carol Marshall-Coon, Chairperson, Crow Creek Sioux Tribe

Home Health Care Provider

Larry Prairie Chicken, Vice-chairperson, Oglala Sioux Tribe

Rehabilitation Aftercare Specialist, Sioux San Hospital

Sharon No Heart, Treasurer, Standing Rock Sioux Tribe

Ancestors' Art of the Black Hills, Owner


Jacquie Arpan, Secretary, Oglala Sioux Tribe

Community Health Education, Sioux San Hospital

Kati Pechota, Oglala Sioux Tribe, Teacher-Wilson Elementary, Rapid City Area Schools

Denice Murphy, Member, Three Affiliated Tribes of ND

Indian Child Welfare Expert

Charles Durrell Robertson Jr., Member, Cheyenne River Sioux Tribe, Attorney         

Bruce Long Fox, Rural America Initiatives

Executive Director


2112 South Valley Dr. 

Rapid City, SD 57703

​Telephone: 605.341.3339

Fax: 605.341.2314


Your Contribution Matters!
We are changing lives and building new futures for the most vulnerable Lakota youth and their families. Our work is made possible through the generosity of caring individuals, businesses and foundations like yours. We are a 501 ( c ) 3 non-profit organization and your donation is tax deductable as allowed by law.
Pilamaya (Thank you)!  







To donate via Paypal, please use the "Donate" button on any page. Or please make your check payable to "Rural America Initiatives" and send to:

Rural America Initiatives
2112 South Valley Drive
Rapid City, SD 57703
Pilamaya (Thank you)!